Case study: Processing Mapping the Corporate Communication Function in order to support the business requirements

Enterprise: Large parastatal

Pétanque role: Delivered VizPro®

Duration: 2 workshop days of Process Mapping and Action Listing

Scope: This project was an extension of a mega-project to develop an organisational structure in support of the new business model. As part of that project the Corporate Communications process was documented. Further review was required to ensure seamless support of the organisation. Corporate Communications needs to contribute to business growth and to develop a positive reputation for the organisation.

In workshops, with relevant role players, we reviewed and designed the processes to support the enterprise by clearly defining the activities, people, systems and performance indicators to effectively communicate the pillars: Strategic Direction, Organisational Transformation, Brand Repositioning and Policies & Procedures.

Application: The processes were redesigned to drive and support a high performance organisation, to develop a positive reputation and to enable Corporate Communication to meet the businesses strategic objectives. The action lists were used to identify shortfalls within the process and are used continuously by management for process improvements.

Benefit: Immediate outcomes of this project were transparency, resource management, obtained role clarity, identified risks and controls, agreement and buy-in of the redefined process.